A medium is any extension of ourselves A message is the change of scale, pace or pattern of behaviour A change in the medium is always a change in scale After wrapping your head around these points from my previous blog post (https://erinwaugh.home.blog/2020/04/05/the-medium-is-the-message/) we can start to look at how two economic models can help… Read More Economic models and how they help us understand digital production
Is the platform in which you choose to communicate something, actually more significant than the message itself? After looking at a few famous communication models such as… and.. we can start to begin to dissect Marshall McLuhan‘s book Understanding Media: The Extensions of Man, published in 1964 and more importantly, his famous phrase ‘The medium… Read More Is your medium more important than your message?
Digital Artefact Pitch… For my digital artefact, I have decided that I am going to create a YouTube channel that focuses on living a healthy, balanced lifestyle. I personally watch a lot of YouTube in this area and I have always wanted to start one myself. I find that videos about healthy eating or organisation,… Read More Pitching my YouTube channel
Artefact Title: The Glow Code Group member/s: Erin Waugh Artefact URL: https://www.instagram.com/theglowcode__/ CONTEXTUAL ESSAY Project summary My digital artefact is a natural and ethical skincare brand called ‘The Glow Code’. Background I developed this project because I have always been really into skincare, I have always wanted to run my own business and I feel… Read More THE GLOW CODE – Digital Artefact
Following from the feedback I received from my prototypes, I decided to begin making my skincare products for The Glow Code. I knew I wanted to only make a small batch as I didn’t know how popular the products would be/if they would sell and I didn’t want to waste unnecessary time or money. The… Read More Online presence 3: ‘Making’ The Glow Code
As stated in our subject notes ‘In many respects prototyping is a key element of the media making process, as all previous stages are validated by the encounter with reality generated in this stage.’ Throughout this stage I created 3 prototypes for my ethical and natural skincare brand ‘The Glow Code’: Prototype one – ‘The Peach… Read More Online presence 2: ‘Prototyping’ for The Glow Code
For my digital artefact I have created a skincare brand called ‘The Glow Code’. As i stated in my pitch, it has two main focuses. 1. The environment and 2. natural ingredients. The reasons I have centered my brand around these issues is because I know that through personal experience and also from speaking to… Read More ‘Beta release’ for The Glow Code
‘Randomly plucking “popularised” images of a marginalised culture for entertainment without respect for or an understanding of the culture is culturally disrespectful’ (Indigenous Corporate Training, 2018). Ziff & Rao (1997) define cultural appropriation as “the taking – from a culture that is not one’s own – of intellectual property, cultural expressions or artefacts, history and… Read More 3 celebrities that have used a marginalised culture as a form of entertainment
Before diving into product prototyping, I have to think about how I want to present ‘The Glow Code’ in terms of its online presence and general ethos. What do I want my brand to focus on/stand for? What is important to my audience? These questions need to be answered before moving forward to my products.… Read More Online presence 1: ‘Ideating’ The Glow Code
August 20th Bend It Like Beckham was a low budget movie filmed in 2002 in London. Main character Jess, lives in London with her strict Indian parents. She loves playing soccer but isn’t allowed to play in a team (even though she’s 18) as it goes against her traditional Indian customs. When playing for fun… Read More Culture vs a dream in ‘Bend It Like Beckham’
Erin Waugh 