There are a few paradigms and models that can help us analyse how media audiences work.
Model A: has a gate keeper censoring what media is released.
Model B: has networked participation.
Model C: has collective intelligence.
Monologic vs dialogic media…
Monologic media is passive and practises crowd silence (has a gate keeper).
Dialogic media (eg. the internet) allows each individual to broadcast any message they like.
Jay Rosen speaks about how participants in modern media act as an audience who want to be heard.
An example of dialogic media is when drone footage was released from someone in Istanbul, showing police clashing with protestors. This type of footage would never usually be allowed to be released and it is amateur in the way it is filmed/delivered.
This type of networking leads to the emergence of collective intelligence.
“Collective intelligence is a form of universally distributed intelligence, constantly enhanced, coordinated in real time and resulting in the effective mobilisation of skills.” – Pierre Lévy
Erin Waugh 
Hey Erin, I love how straight to the point this blog is. 🙂 it’s super clear and easy to read! Great job it really helped me understand this week’s lecture more
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Great post. It incorporates a nice mix of well constructed visual and textual elements. It presents itself as a easy to under interpretation of the core subject with solid examples. This makes it great for an audience who is uneducated on the subject. All in all great post and keep up the good work!
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