Content heavy topics such as hyperreality, simulation and spectacle can all be looked at when exploring how our reality, is in fact extremely mediated and controlled. Hyperreality is a concept in semiotics and postmodern philosophy. It is an inability of consciousness to distinguish reality from a simulation of reality, especially in technologically advanced postmodern societies. Some famous theorists of hyperreality/hyperrealism include Jean Baudrillard, Albert Borgmann, Daniel J.… Read More Do we live in a controlled and mediated reality?

I decided to make a Youtube channel for my digital artefact, which aims to give tips or inspiration to any one with the interests of organisation or healthy and balanced living. I decided to use a vlog style of filming in my first 2 videos to produce content which resonates with my viewers in a more… Read More YouTube channel ‘beta’

Framing can be seen as a fundamental concept in understanding human perception of reality. A frame can be described a perception, point of view, spin or propaganda. Our interpretations of external stimuli are reliant on a frame built from previous experiences and knowledge stored in memory. When looking at framing within media it is important… Read More Framing and the construction of perception

Have you ever thought about the implications that memes could have on our society? The Gardian reports memes as “puerile units of culture” that have given people an entirely new way of articulating their beliefs. Memewarfare has been seriously studied as an important concept with respects to information warfare. It is often referred to when… Read More Distributed media and Meme Warfare

This time three years ago, the world saw its biggest music festival disaster ever. Since the Netflix documentary ‘The Greatest Party That Never Happened’ exposed the catastrophe in detail, the use of influencer marketing has taken a hit and the festival can now be seen as one of the best examples of how detrimental this… Read More How The Fyre Festival Changed Influencer Marketing Forever

Have you ever thought about how Australians have built their belief systems surrounding political, social or economic issues? I often think about people who believe that climate change is a myth, or people who think that Muslim women should be banned from wearing their burkas in Australia and I wonder, ‘What have these people been… Read More Do you trust the news that you consume?