Have you ever been in a situation where you and another person just can’t see eye to eye on a certain topic? There are hundreds of factors that can affect the way that you interpret things in your day to day life (eg. your upbringing, age, gender, nationality, socio-economic status, etc.) and no two people… Read More Does your socio-economic status influence the way you interpret media?
There are a few paradigms and models that can help us analyse how media audiences work. Model A: has a gate keeper censoring what media is released. Model B: has networked participation. Model C: has collective intelligence. Monologic vs dialogic media… Monologic media is passive and practises crowd silence (has a gate keeper). Dialogic media… Read More The phenomenon of networked participation & collective intelligence
A medium is any extension of ourselves A message is the change of scale, pace or pattern of behaviour A change in the medium is always a change in scale After wrapping your head around these points from my previous blog post (https://erinwaugh.home.blog/2020/04/05/the-medium-is-the-message/) we can start to look at how two economic models can help… Read More Economic models and how they help us understand digital production
Is the platform in which you choose to communicate something, actually more significant than the message itself? After looking at a few famous communication models such as… and.. we can start to begin to dissect Marshall McLuhan‘s book Understanding Media: The Extensions of Man, published in 1964 and more importantly, his famous phrase ‘The medium… Read More Is your medium more important than your message?