For my BCM325 Digital Artefact I am going to create a 5 year business plan document for my social media management company. This is a fresh business so as well as producing a document for me to refer to, I also want to create a business Instagram account, as well as a website.

My methodology is going to be a process of researching, learning, creating, uploading, writing and most importantly- asking for feedback. I have a few friends who work in this field who will be happy to provide feedback on my work along the way.

My research is going to involve academic and non-academic sources. My academic sources will be research based on why having a business plan is important and how I can go about creating an effective one. My non-academic sources are going to be podcasts, YouTube channels, Instagram accounts, blogs etc. There is loads of information out there on social media marketing and I am excited to learn as I am pretty much just relying on my own creativity at the moment with no proper strategy.

I will be using the sub categories of probable, possible and preferable to seperate my ambitions for my business and this project. I also intend on outlining actionable steps that include my business’ short, medium and long term future.

My business plan will have utility for myself as it will be a structured outline of my intentions and my direction. Additionally, my project will have utility for potential clients as a professional display of my portfolio will be available online.

Below is a timeline for my project: